Includes bibliographical references and index.
David Essentials of strategic management / J. Library of Congress Cataloging-in-Publication Data Hunger, J. Where those designations appear in this book, and the publisher was aware of a trademark claim, the designations have been printed in initial caps or all caps. Many of the designations by manufacturers and seller to distinguish their products are claimed as trademarks. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458. This publication is protected by Copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. Manufactured in the United States of America. Copyright © 2011, 2007, 2003, 2001 by Pearson Education, Inc., publishing as Prentice Hall, One Lake Street, Upper Saddle River, New Jersey 07458. Printer/Binder: R R Donnelley/Harrisonburg Cover Printer: R R Donnelley/Harrisonburg Text Font: 10/12 Palatino Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on appropriate page within text.
Composition: Integra Software Services, Ltd. Wheelen Formerly with University of Virginia Trinity College, Dublin, IrelandĮditorial Director: Sally Yagan Editor in Chief: Eric Svendsen Acquisitions Editor: Kim Norbuta Director of Editorial Services: Ashley Santora Editorial Project Manager: Claudia Fernandes Editorial Assistant: Meg O’Rourke Director of Marketing: Patrice Lumumba Jones Marketing Manager: Nikki Ayana Jones Marketing Assistant: Ian Gold Senior Managing Editor: Judy Leale Production Project Manager: Debbie Ryan Operations Specialist: Clara Bartunek Creative Art Director: Jayne Conte Cover Designer: Bruce Kenselaar Manager, Visual Research: Beth Brenzel Manager, Rights and Permissions: Shannon Barbe Image Permission Coordinator: Christie Barros Manager, Cover Visual Research & Permissions: Karen Sanatar Cover Art: Fotolia Full-Service Project Management: Sadagoban Balaji/Integra Software Services, Ltd. David Hunger Saint John’s University Iowa State University